About Flowers by the River

We Build to Order With Only the Freshest Flowers
I’m Emily McCollum, the new owner of Flowers by the River, and I’m beyond excited to serve you with fresh, beautiful blooms for every occasion. I also own and operate Wild Hill Flower Farm in Califon, NJ, where we’ve grown (and moved) from a small backyard farm to a team of 8. While we’ve shifted our focus to cut flowers over the last four years, my love for heirloom produce still shines through, with everything from winter squash to Brandywine tomatoes growing alongside our blooms. Check out more information on the farm via Instagram here.
We Love Flowers
We grow what we love, and we love sharing it with our community. If you’re new to working with us, I want you to know that your trust in our artistry means everything. It’s a privilege to bring your vision to life, and your satisfaction is deeply personal to me. I can’t wait to work with you and make something truly special together!
See Y’all at the Shop!
Emily
“Your understanding of our vision put us completely at ease. The flowers were absolutely stunning and completely exceeded our expectations! Thank you so much!”
“Just wanted to thank you for everything for our wedding! You were awesome and the flowers were absolutely perfect!!”
“Your passion for what you do shines through in all your work. I loved the way the bridal bouquet and bridesmaids flowers turned out and the centerpieces were exactly what I had envisioned- but better!”